Mayur Hola – an advertising industry veteran has been selected for the lead creative for India and South-East Asia hotel chains of Oyo. Before he worked at Oyo, he was a national creative director at Havas India. In his two decades of career, Mayur has worked for several agencies including McCann, Ogilvy, Contract, TBWA and Grey, gaining a lot of experience in different categories as wells as brands. Not only prior experience in leading brands, he also has a many national as well as international awards including the prestigious Abbye, Effies, Cannes and Spikes.
This step of hiring a known name from the Indian advertising agency has been a current trend which is being observed by many brands around the world. The step aims towards setting up a high quality in house creative.
Mayur Hola had started his career in the field of advertising as a writer for McCann.
There he spent around seven years for over three stints. He also worked with brands such as Dominos, KFC, National Geographic and Truly Madly. Not only these, he also launched a life insurance brand PNB MetLife, and made a ‘Dish Sawaar Hai’ campaign with Dish TV. He also did a campaign for Nescafe among others.
OYO Living Rebranded to Oyo Life
The long-term housing rental Oyo Living has been rebranded to Oyo Life which will be headed by Rohit Kapoor who works as the CEO of new real estate business.
Oyo Life, launched in 2018 offers independent residential units which include contacting, furnishing, cleaning and maintenance by the use of Oyo referral codes. According to the company, Oyo Life has more than 10,000 beds signed along with 6,000 live beds with addition of 1,000 beds every month.
The Oyo life’s rebranding from the previous brand name has started globally, the first step however was taken in Japan.
OYO To Enter The Student Housing Category
Oyo Hotels and Homes will be seen entering the lucrative and untouched student housing market. The hospitality chain Oyo, which is backed by Soft Bank is expanding by offering multiple real estate assets in its portfolio, by providing Oyo referral code which you can Find on WpLov, A Leading for Finding Referral Code or Buyer’s Guide.
A senior executive of Oyo said that the company headquartered in Gurugram is expecting to enter the student housing sector by the next quarter, by its long term rental and residential business Oyo life. Rohit Kapoor who is the chief Executive of new real estate business at Oyo confirmed Oyo’s entry into the student sector by saying that they are considering the student housing not as a different new category, but instead as a sub category.
Oyo Life has seen to be emerging as a top brand, with an expectation of providing significant capital for its growth. Although Rohit Kapoor did not mention any specific allocation plan for a capital, the company is expected to gather a huge portion of the $200 million which has been committed for Indian market by Oyo.
A real estate consistency JIL, published a report saying that the student housing is a completely new and non-existent concept for India. Although the most preferred option for students is the accommodation facility provided to them in their college campus, many a times availability of hostels become difficult for everyone.
A report, “Student Housing- A New Dawn in Indian Real Estate” stated that India has an approximate 34 million students in the higher education area. This number is more than double of what is present in the larger housing markets of the west. The report also mentioned that there is an unmet demand of about 30%-60% in the ten leading states when it comes to number of students in higher education. This is where Oyo along with Oyo referral code comes into play. Oyo Life is targeting towards providing 100,000 beds in the top 10 metro cities of India by the end of this year.
Launch of OYO Home in Dubai
Hospitality chain Oyo has launched a home management service called Oyo Home in Dubai. The company has also planned for the introduction of Oyo Home to other Emirates in the United Arab Emirates. The Oyo Home has been started with 40 homes in Dubai, after which the company plans to increase it to 200 homes in the next six months. Oyo also operates around 3000 fully managed residential accommodation in India across 25 of it’s cities.
The chief growth officer of Oyo hotels and homes said that, the company has seen an exponential growth since the
launch of Oyo Homes in India. The company has introduced a new accommodation experience for the travelers which ranges from old historic villas to even theme based apartment where the customers can use their Oyo referral codes. He also added that the company has taken the step to launch Oyo Home in UAE, as the top holiday destinations if UAE have a huge number of homes that are locked and are not utilized. These homes can serve as an opportunity for Oyo Homes.